Archive for the Food Costs Category

By David Scott Peters

Restaurant Tip of the Week

Formulas give consistency to pricing

Many of the financial relationships necessary to develop an effective pricing structure only can be derived through mathematics. Following is one such formula.

Beverage cost method: This is a cost method of pricing used to determine the target sale price for mixed drinks prepared with multiple ingredients. Combine the cost of the product and then divide by the desired cost percentage. (Don’t forget that this is only a guide. A market survey will help you finalize your prices.)

  • A 75 cent beverage cost divided by the desired cost percentage, 20 = the target sales price $3.75.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By David Scott Peters

Restaurant Tip of the Week

Formulas give consistency to pricing. Many of the financial relationships necessary to develop an effective pricing structure can only be derived through mathematics. Following is one such formula.

Cost percentage
The cost percentage is a measure used to indicate the relationship between a product’s cost of sale and margin of profit. Cost percentage is derived by dividing an item’s cost (or portion cost) by its sale price.

37 cents per ounce x 1.5 ounces = 55 cents portion cost.
55 cents divided by $3.50 = 15.7 percent. 

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By David Scott Peters
Restaurant Expert

Five Things You Can Do Now to Weather Any Economic Storm

I originally wrote this article in the fall 2008 when the economy was really starting to hit my members where it hurt. And many of my members, because they have put systems such as these in place, have weathered the past two years much better than they expected. It’s all about operating at the lowest cost possible to maximize every dollar that comes through the door – in good times and in bad times.

So here are five easy-to-implement systems that will help you weather any economic storm – from the economy to slow tourist traffic - and also help your business in the long run.

  1. Raise prices. If you’re feeling the pinch, you could have no choice. A mistake would be to start ordering lesser quality substitutions, such as catfish instead of grouper. People who eat in your restaurant on a regular basis have come to expect a certain level of quality. If you start offering lesser quality ingredients, it will be noticed, and you’ll pay the price in the long run. And you don’t have to raise prices by much to have an impact, as long as you’re implementing changes in other areas.
  2. Purchase smarter. This is a two-parter. 
    • First, order a descending dollar report. You can get this from your vendor. It shows what you spent the most money on down to the least amount of money. This isn’t necessarily in volume, but in price per item. It’s not that I ordered 10 cases, it’s that I spent $1,000 — which could have been 1 case. Based on these figures, you can try to find like or better products at cheaper prices, which can have a huge impact on your business. You can take something you usually spend $3,000 a month on and get it down to $2500. Attack the next thing, say it’s $2,000 a month on down to $1500 and so on. Work your way down the report, cutting dollars off each item you order until you get to the bottom and can’t cut any more. You don’t want to sacrifice your quality, so it won’t work on every item, but this can be huge. I’ve had members cut their spending by 5, 7, even 10 percent.
    • Second, get a prime vendor agreement. Rather than order small amounts of product from a large number of food distributors, you’re better off to order most, if not all, of your product from one distributor. Yes, you might be getting a killer deal on cheese from one vendor, but in the meantime, you’re getting railed in your janitorial and paper items from another. Cherry picking won’t get you far these days. It’s no longer to your advantage to purchase this way. A prime vendor agreement will make a huge impact on your bottom line, cutting percentage points off your operations costs, guaranteed.
  3. Recipe costing cards. Create a recipe costing card for every item on your menu – including your bar drinks. Include everything down to the single piece of lettuce. If you’re a quick service restaurant, you can include the cost of the to-go packaging. Making these cards and training everyone to them eliminates waste and over-portioning. Plus it provides a great training tool.
  4. Menu engineering. Sit down and take a long hard look at your menu. If you have them at your disposal, run a few reports through your POS system. Look at your item-by-item sales mix report and your key item report. Plot each item on a graph, with the number sold on the y axis and the profits made in dollars on the x axis. These will tell you what items are ordered most often and how much they cost you to make. Combine your recipe costing cards with your POS reports, and you’ll see the dogs on your menu. The dogs are the ones that don’t sell, or the ones that do sell, but cost you money to sell. You don’t want dogs. You want stars. You want popular, high-profit menu items. Get rid of the dogs, highlight the stars. Encourage people to purchase the higher priced items on your menu.
  5. Waste sheets. All causes for waste are avoidable and are a direct result of a lack of management and training. Waste includes a burned steak, food that spoiled because it was buried in the back of the walk-in and wasn’t rotated properly, and serving portions that are too large (this ties in to the importance of recipe costing cards). The waste sheet includes what the item was, that it was wasted, why it was wasted and how much that cost. Some people also like to put how much money it would have been worth if you sold it. Keep track of what gets wasted, and you’ll see a drop in waste. It’s an automatic drop in your food cost.

Lean, mean, fighting machine

Whether we’re in a recession or not, these things will impact your bottom line. If you’re already doing these things, I think there are probably places you can still trim. Go back and look at the areas where you can make a difference.

And just imagine. These five suggestions focus purely on cost of goods sold. That’s just one area within your restaurant. There are margins all over your restaurant where you can have an impact.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By David Scott Peters

Restaurant Tip of the Week

Formulas give consistency to pricing. Many of the financial relationships necessary to develop an effective pricing structure can only be derived through mathematics. Following is one such formula.

Finding cost per ounce

To determine a liter’s cost per ounce divide the bottle’s wholesale cost by 33.8 ounces.
To calculate the cost per ounce for a 750mml bottle divide the bottle cost by 25.4 ounces.

Liter bottle cost = $12.55. Cost per ounce = 37 cents
750mml bottle cost = $12.55. Cost per ounce = 49 cents

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By David Scott Peters

Inventory = Money

Early in my career I remember being walked into a walk-in cooler and asked, “What do you see on the shelves?”

I started listing what I could see on the shelves, but I was stopped short and told the answer was, “Money!”

This was a very important lesson and one I encourage anyone who owns, manages or works in a restaurant to learn. Inventory is money!

And the worst part is, inventory is money sitting on your shelves that you can’t even pay your bills with. Think of it this way… you need $2,500 for your power bill and it’s not in your bank account. But you do have $2,500 in steaks, seafood and poultry sitting on your shelves in the cooler. The sad reality is you can’t just walk into your power company’s billing office and dolly in cases of product and say, “let’s call it even.”

Not only do you not have the cash in the bank, if you have too much inventory on your shelves, you’re more likely to fall victim to employee theft because you have so much stuff sitting there you’d never know it was missing. Or it can just plain spoil.

So what is an independent restaurant owner to do? How are you supposed to know how much is too much? The answer is, you have to calculate, know and manage your turns.

What is a turn?

Picture that your shelves are completely stocked with food. You open your doors for business and by the end of the day they are completely empty. A delivery comes in the next morning to fill them completely up again. This is a turn, the process of completely emptying your stocked shelves and restocking them.

Now you might be saying to yourself, “That works in theory, but I know I have items on my shelves that have been there for months, such as spices. And I know I have items that I replace almost daily, such as dairy and fresh vegetables. How do I know when I have turned my inventory when my shelves are never empty?”

The answer is easy. Now that you understand what a turn is, change the definition so that an inventory turn is the dollar value in product turns. Simply put, if you have $5,000 of food on your shelves, when you have used $5,000 in product (translation: it’s actually left your shelves), that is considered a turn, no matter how many days it takes.

How do you calculate an inventory turn?

Inventory turns are calculated by dividing the dollar value of the product use (you should be calculating this monthly to know what your food cost is) by your average inventory (which is simply taking your beginning inventory plus your ending inventory and dividing it by two). The final calculation for inventory turns looks like this: [use ÷ average inventory]. The benefit is this number measures how efficient a restaurant is with its cash and inventory.

For example, in most cases the kitchen of a full-service restaurant wants to achieve four to eight inventory turns a month. If the inventory is turned 4 times in a month, in theory that means you will sell all of your product on the shelves and re-stock them 4 times and you will be placing a food order only once a week.

When eight turns are achieved and you’re ordering twice a week, you only have enough food on your shelves for three to four days of business. This makes your operation extremely efficient. The key to successful inventory turns is the more turns you can achieve the better use of your money.

What are some other benefits to turning your inventory more often? 

  1. You will reduce your risk of theft because you can immediately see when items are missing. Everything has its place.
  2. You will operate a cleaner restaurant, which translates into better health department scores.
  3. With less inventory on the shelves, you will have more cash in the bank to pay bills, like that $2,500 power bill.
  4. And last but not least, calculating inventory turns can be a key to ordering properly to hit your budget.

So the next time you walk into your cooler, ask yourself, “What do I see?” If the answer is just the right amount of money, your bank account will thank you.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.