Archive for the bar Category

By David Scott Peters

When foam is OK and when it’s not

I’m a beer guy, so talking about beer gets me excited! But nothing peeves me more than watching a bartender pour good beer down the drain in the form of foam. It screams profit loss.

A great beer is much like a good wine; it has bouquet, aroma, flavors and all these different characteristics, imperfections and so on. Then there are beers that aren’t meant for taste, but are meant to specifically quench your thirst.

Either way, every good beer comes with a little foam, and while just the right amount of foam is good, too much foam is your nemesis.

What is foam?

It’s beer!

What’s beer?

Your product!

Where do you make profit?

Selling your product!

Do you have the bartender who swears he has to open up all the tap handles and run off the foam? Stop! That’s money that could be in your pocket instead of down the drain.

Don’t let your bartenders pour your profits down the drain. Find the problem, solve it and educate your staff.  

When foam is bad

If your bartenders seem to be pouring more foam down the drain than they are manaHere are the three main causes of foam:

  1. Incorrect pressure – too much or too little. 
  2. Interrupted flow in the lines caused by something such as ice or kinks in the line.
  3. Temperature – if it varies somewhere in the lines, you’ll get foam.

These things are correctable and since it’s like liquid gold for you, call your distributor and ask them to come check it out. They will only check out their lines, what their kegs are on, but call them all in and ask them to take a look. A good distributor should be cleaning your lines at least once a month, if not every other week. They want you to put out the best product possible, and they don’t want too much foam. So they’ll take care of you.

When foam is good

Write down the three ‘Ps’, the reasons why you should have one inch of head on every beer you serve.

  1. Presentation. You want it to look good.
  2. Protection. It’s going to keep the carbonation in, the temperature right and the flavors in. 
  3. Profit. An inch of foam is two ounces of beer in most glassware.

Draft beer is a great profit maker for most independent restaurants. But there are ways to leak profit in your beer service if you aren’t well acquainted with your equipment and products you offer. Don’t take this liquid gold for granted — make every ounce count!

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By Greg McGuire

Craft CocktailFor generations Americans have had a fairly straightforward approach to cocktails – gin and tonic, highball, rum and coke – without ever giving a second thought to the possibilities a true bartender genius is capable of when given the space.  Back in the 1800s and early 1900s, specialty cocktails were commonplace, featuring interesting flavor pairings and even more interesting names.

Those days are starting to come back as the craft cocktail movement gains momentum in big cities like New York and Los Angeles.  American tastes started evolving 25 years ago when wine was rediscovered in a big way.  That was followed by an extensive love affair with craft beer and the rise of the microbrewery across the U.S.  Now it’s finally the cocktail’s turn, and bars and restaurants that have tapped into the trend have flourished.

So what makes a craft cocktail a craft cocktail? Some key attributes include:

  • Fresh ingredients, preferably locally sourced
  • In-house additives with unique flavors like bitters and syrups
  • Interesting flavor pairings, like sweet and nutty or lemons and bacon
  • Seasonal offerings like cider flavors in winter and mint in summer

Introducing a menu of your own craft cocktails is not only an adventure, it livens up your happy hour and grabs customer attention.  Some tips on how to craft your own cocktails:

Think outside the box
when you’re developing your drinks.  Interesting twists is the name of this game.  Intrigue your customers with exotic flavors and weird pairings.

Make it fresh as much as possible.
Flavorings made in-house and fresh ingredients help give your cocktails a flavor that can’t be captured in anything you get from the liquor distributor and helps your craft cocktail menu stand out.

Train bar staff well.
A proper craft cocktail menu will take some significant creative effort to create and perfect.  Nothing will lead those efforts to waste faster than a busy bar staff that doesn’t have the time or the training to get these cocktails just right.  This isn’t time for soda gun slinging.  Each cocktail should be made carefully and to specific standards to ensure a level of quality that allows you to charge that high price you should be asking.

Get some witty names.
The tradition of branding cocktails with clever double entendres, famous songs or people, and off-color puns is as old as the cocktail itself.  Engage your customer with some great names for your creations on the menu.

A quality menu of craft cocktails can be a great way to create some buzz around your restaurant or bar and get the word-of-mouth going.  It can also be a great outlet for your natural culinary inventiveness.  Done right, craft cocktails can be an outlet for your creative juices as well as a booster for your bottom line.

Greg McGuire blogs about restaurant marketing at The Back Burner, which is written by the employees of Tundra Specialties, a company specializing in restaurant supplies and food service equipment.

 

By David Scott Peters

What! Bartenders steal?

Yes, it’s a fact of life. And to be really honest with you, I don’t know a single bartender who has not either knowingly or un-knowingly stolen. Which leads me to common bartending scams and what you can do to prevent these scams. All you need are your own two eyes and the reports on your POS system.

Bartender Scam #1: Probably the most common form of bartender theft is giving away free drinks to friends.

It’s a pretty small circle of bartenders knowing bartenders, and they all like to be hospitable in their own establishment, and that means free drinks.

Defeating Bartender Scam #1: Sometimes you have to spell out the obvious as much as it pains you to do it. It might never occur to your bartenders they are stealing because whoever trained them taught them that part, too. They just think it’s how it’s done.

Teach your bartenders what things cost. Teach them how each ounce of alcohol they give away to friends is one ounce of alcohol they are stealing from you. Demonstrate using real numbers. Teach them about pour cost and show them the reports that outline each missing ounce.

And then, give them some leeway. Give them the freedom to give away two free drinks each shift as a business building tool — say to gain a customer or win one back. (The ability to do this depends on your state’s laws. Please verify before implementing.) And if they think it’s necessary to give away more than these two drinks, they have to ask management (which you will say yes to 99 percent of the time).

Your POS system is a great theft identifier. And if you run your transfers report on a regular basis, it’s possible you might find some troubling patterns, such as Bartender Scam #2: The Floating Drink. A customer sits down at the bar and orders a popular beer and an appetizer. The bartender rings up the order and delivers the beer and appetizer to the customer. When the customer is finished the bartender drops the check which accurately has the beer and the food on it.

The customer then proceeds to pay with cash. As the bartender goes to the register to close out the ticket a new customer sits down and orders the same popular beer the first customer ordered.

While at the register, the bartender opens a new ticket for the new guest. The bartender then goes into the first customer’s ticket and transfers the beer from that ticket to the new customer’s ticket. The bartender then closes out the first customer’s ticket and proceeds to pocket the cash collected for the beer that was transferred to the new ticket. The bartender proceeds to do this many times during the shift, ultimately making themselves an additional $50 to $100.

Defeating Bartender Scam #2: Every shift manager needs to go into the POS system’s back office reports and run the transfers report. They will quickly see who transferred any items or whole tickets. Management can easily decipher the transfers from the bar to a server for guests who were waiting at the bar for their table from the ones that are clearly theft.

It doesn’t take long after the first bartender is fired for this scam for the rest of the bartending staff to stop or, better yet, never start this dishonest practice. (On a side note, this same scam can be run by servers on the floor by simply transferring a soda. The same report will catch the dishonest server as well.)

Bartenders are social people, and they make friends easily. I’m sure it’s never surprising to see a couple of your bartenders friends/buddies/pals sitting at the bar watching the game. You’re sure your bartenders aren’t giving them free drinks because you’ve educated them about pour cost and how liquor is like liquid gold. But are you sure they aren’t running Bartender Scam #3? It’s called the short pour and it involves cheating guests to give to friends.

Here’s how this one works: A bar customer orders a gin and tonic. Your bartender fixes the drink, only instead of pouring the full ounce into the drink, he pours half into the customer’s glass, and then duplicates the short pour the next round. Now the bartender has a free ounce to pour into his friend’s drink or even worse yet, they sell it to anther customer and keep the cash. He figures no one knows, so no harm, no foul. (And he knows that if you’re watching your item-by-item POS sales reports closely, you won’t find it!)

The short pour hurts your bar’s reputation. Your customers complain your drinks aren’t strong enough, and not only is the customer shorted, now the drink tastes different. But nothing looks funny in the drawer or in your POS reports.

Defeating Bartender Scam #3: Again, education is key. But if you have a dishonest bartender, he’ll find a way around your “rules.” In fact, nothing you do will ever completely stop a dishonest person from stealing. What you can do is put systems in place and have management on the floor to keep honest people honest.

So what do you do about this virtually untraceable scam? Double checking inventory on the shelves before and after a shift and then comparing what was sold to verify every ounce of booze was paid for won’t work because the bartender employed the short pour. What you need to do is call your POS dealer and have a “Customer Poll Display” installed on your bar register. This way the bartender knows that the customer sees exactly what they are being charged for, as well as management being able to see from across the restaurant. When a bartender knows they are being watched, it’s usually the best theft deterrent.

Otherwise the best way to discover theft and stop it in its tracks for most bartender scams is to employ a mid-shift bar drawer audit. In the middle of the shift, bring your bartender a new bar drawer. Run their server reports, credit card reports and grab their current bar drawer. Go back to the office and verify that the money in the drawer matches the starting bank plus all closed tickets, cash or charge. If you find that there is a lot of extra money in the drawer, you know you have a bartender who’s been stealing and is waiting until the end of the shift to take the extra money out of the drawer before they give it to you.

In addition to these scams, bartenders have a long laundry list of ways they can steal. All result in more cash in their pockets and less profits in yours. Again, with systems in place (and your POS system being the best one) and management in place on the floor, you have the best chance of stopping theft by keeping the honest people honest.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By David Scott Peters

Restaurant Tip of the Week

Formulas give consistency to pricing

Many of the financial relationships necessary to develop an effective pricing structure only can be derived through mathematics. Following is one such formula.

Beverage cost method: This is a cost method of pricing used to determine the target sale price for mixed drinks prepared with multiple ingredients. Combine the cost of the product and then divide by the desired cost percentage. (Don’t forget that this is only a guide. A market survey will help you finalize your prices.)

  • A 75 cent beverage cost divided by the desired cost percentage, 20 = the target sales price $3.75.

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in teaching independent restaurant owners how to use systems for increased sales and increased profits. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.

By David Scott Peters

Restaurant Tip of the Week

 Happy hour pricing
Restaurants that offer happy hour specials usually lower the sales price of well liquor and/or domestic draft beer. The sale prices of all other products remains unaffected. This gets customers in the door, while keeping your profit margin high on the expensive items. And since not everyone is going to drink well and domestics, you’re still going to make money.

For more pricing tips, check out Set Prices to Avoid Mistakes – Part 1Part 2, Part 3 and Part 4

David Scott Peters is a restaurant expert, coach, trainer and speaker, specializing in systems for independent restaurant owners. He is the nationally acclaimed restaurant coach whose unique “SMART Systems” approach to boosting profits has earned him the title of, “The man who can walk into any restaurant in America and find $10,000 in undiscovered cash before he hits the back door – Guaranteed!” Visit www.TheRestaurantExpert.com for more. Learn more tips, tricks and secrets in David’s free five-part e-course, “How to Explode Your Restaurant Profits NOW!” Simply sign up to receive the e-course at TheRestaurantExpert.com.